Let’s face it. Whether we’re talking Facebook, Insta or Pinterest, majority of our social media channels are incredibly visual so without a hint of doubt, the quality of those images we’re sharing as our brand really matters (like really matters).
The Canva #QUEEN herself and our bloominous Founder Sarah is here to tell you why creating branded social tiles should totally be on your radar. (like, yesterday)
Read MoreEver look at your favourite brand’s Instagram feed and think ‘wow, I could never have my feed looking like that’. Think again! It’s so much easier than you’d imagine! An Instagram Theme encompasses the rules to laying out your ‘gram and ensures that even your social feeds remain on brand and you guessed it – consistent.
Thanks to your theme, every tile has a place, every colour has a purpose and when you start scrolling, that brand journey has us all heart eyes, praise hands and red dress dancer. Today, we’re sharing easy to implement ways to create your very own Insta goals by upping your feeds consistency and sticking to your very own theme.
Read MoreBranding in 2021 and beyond is SO much more than a logo and a colour but these elements are still some of the most important features of your visual strategy. If you’re not already working with a style guide, this is a fantastic starting point to help you bring more consistency into your branding.
Read MoreDesign isn’t something that every biz owner feels comfortable doing, and the reality is at some stage on your entrepreneurial journey you will need to DIY it.
The reason we get so down in the dumps over outlying investments for great design, is because we don’t quite know how to use the tools at our disposal to create on-the-go graphics.
Want to know a secret? It doesn’t require Photoshop to create simple and effective solutions to market your business.
Here’s 7 things we’re loving about the incredible Canva platform…
Does your brand currently have a style guide? Sure, you can name your go-to fonts off the top of your head and share your logo with us, but do you have an official document that showcases all the essentials?
Read MoreCOVID-19 has undoubtedly thrown the world as we know it into chaos. It’s crazy times hey! Months ago, it was business as usual, then suddenly, so many were forced to close down.
It’s something we’ve never seen before. And honestly, it’s tough!
Thankfully, things are slowly returning to normal. And women across Australia are celebrating. Horror home hair colouring attempts are being fixed, eyebrows are being sculpted, eyelashes are being extended, and we’re starting to feel human again.
So, how do you handle social media during these trying times?
Read MoreSo often people associate marketing with discounting, and yes, this is the first thing we think of in an effort to attract clients. Who wouldn’t want to come into your salon, spa or clinic for an attractively priced service?
Thinking about your most loyal clients, what makes them want to come back time and time again? It probably has nothing to do with price, but more so the experience you and your brand provides and the relationship you and your team builds with them.
Keeping those dream clients coming back for more and more? Now that’s a game we would all like to win at. Let’s explore why it’s important to have a mix of campaigns that target both current and new clientele in your business.
Read MoreIn such an evolving landscape, it takes more than just a ‘skin care range’ to stand out amongst the cosmeceutical industry. We had the absolute pleasure of sitting down with Dr. Donna Lee Marçal, Co-Founder and the Co-Brains behind the incredible Dermatonics® Skincare brand.
Read MoreWe all want a relatable brand right? Did you know colour plays a key role in that? Often overlooked, colour (like all branding) goes way beyond the pretty aesthetics.
Colour not only evokes feeling and incites emotion in the human psyche, it also promotes certain behaviours in us and has more input into your brand’s strategy than you might first think.
By taking the time to study the basics of colours and what they mean, not only are you strengthening your brand, you are more likely to connect and attract your dream clients.
Read MoreAs a small business owner you probably went into business for the love of what you do, not to thrive on developing a marketing plan to fund your passion.
A marketing plan does not have to be as complex as we bet you’re fearing right now reading this. So let’s remove the word ‘marketing’ and just call it a plan - this plan is important to the success of your business both now and well into the future.
It will allow you to break down those huge goals into small, actionable steps and bit by bit over the following 12 months, your plan really will be worth all the preparation and love it deserved from the beginning.
Read MoreIn an ever-evolving digital landscape, it can be a time-consuming source of frustration to keep your brand on-trend and in front of your target market.
When we think ‘brand trend’ our minds instantly process the visuals, but what I’m talking about is a whole new set of elements; social awareness, authenticity and community-centred focus.
Building and developing your brand involves understanding your audience, their wants, needs and how to solve their problems.
Check out my top 7 brand trends in 2020 that will be sure to elevate your beauty business.
Read MoreSo often we hear ‘brand’ and for each of us it brings up a different meaning (like all words really). Let us be very clear, your brand includes but is not solely; your logo, your colours, your slogan, your mission statement or your business card.
Read MoreIf there are two words that have trended in business this year it’s community and culture. While they may be trending, the question on everyone’s lips is - what exactly is a community and how can you create culture within your business?
Read MoreLike it or not, your team is the cornerstone of your business and they play a massive part in contributing to the communication of your brand. In such cutting-edge and fashion conscious industries, being on-trend is vital to your brand’s success - fashion is an instant language (door opens, enter Lady Gaga).
Read MoreBusiness owners often cut corners to get their logo, visual identity and marketing materials (yes, this includes social media) developed for as close to free as possible, often unaware of how important a strong brand identity is to their business’s success strategy. Your brand is the vessel that holds economic value and your product/services aren’t going to sell themselves as soon as they hit the market, in fact the market won’t even know there is a new fish in the pond altogether! Your brand is the only business asset that does not automatically have to depreciate with time. A brand that is treated right can continue to increase in value.
Read More
