We all want a relatable brand right? Did you know colour plays a key role in that? Often overlooked, colour (like all branding) goes way beyond the pretty aesthetics.

Colour not only evokes feeling and incites emotion in the human psyche, it also promotes certain behaviours in us and has more input into your brand’s strategy than you might first think.

By taking the time to study the basics of colours and what they mean, not only are you strengthening your brand, you are more likely to connect and attract your dream clients.

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