Does your brand currently have a style guide? Sure, you can name your go-to fonts off the top of your head and share your logo with us, but do you have an official document that showcases all the essentials?
Read More
So often people associate marketing with discounting, and yes, this is the first thing we think of in an effort to attract clients. Who wouldn’t want to come into your salon, spa or clinic for an attractively priced service?
Thinking about your most loyal clients, what makes them want to come back time and time again? It probably has nothing to do with price, but more so the experience you and your brand provides and the relationship you and your team builds with them.
Keeping those dream clients coming back for more and more? Now that’s a game we would all like to win at. Let’s explore why it’s important to have a mix of campaigns that target both current and new clientele in your business.
Read More
We all want a relatable brand right? Did you know colour plays a key role in that? Often overlooked, colour (like all branding) goes way beyond the pretty aesthetics.
Colour not only evokes feeling and incites emotion in the human psyche, it also promotes certain behaviours in us and has more input into your brand’s strategy than you might first think.
By taking the time to study the basics of colours and what they mean, not only are you strengthening your brand, you are more likely to connect and attract your dream clients.
Read More
As a small business owner you probably went into business for the love of what you do, not to thrive on developing a marketing plan to fund your passion.
A marketing plan does not have to be as complex as we bet you’re fearing right now reading this. So let’s remove the word ‘marketing’ and just call it a plan - this plan is important to the success of your business both now and well into the future.
It will allow you to break down those huge goals into small, actionable steps and bit by bit over the following 12 months, your plan really will be worth all the preparation and love it deserved from the beginning.
Read More