This amazing established brand wanted to elevate its current position to create bigger waves, reaching a bigger audience and ultimately educating the world on breaking the stigma of skin conditions. We we able to help with:
- Logo elevation
- Sub-Mark
- Punny Postcards (Illustrations supplied by in-house Dermhealthco artist)
- Brand Style Guidelines
Who was the Ideal Client?
(for the project)
- Industry Professionals specialising in Dermal Health
- Individuals with;
- Skin Trauma
- Skin Disease or Injury
- Carers for these individuals
- Practitioners who treat these individuals
What was the Desired Outcome Goal?
Brand elevation was key. Dermhealth.co is an industry leader, established as an educational platform for professionals, carers and patients of the Dermal realm. With a brand renewal this incredible business was able to take their reach further and their purpose to break skin stigma wider.
The Strategy
As Australias first online platform dedicated to skin health, positioning this incredible brand as the go-to educational-evidence based platform required, a mini-makeover. Taking this established brand from wow, too Industry Leader WOW. #skinpowerment
The Brand
Trendy, Feminine, Professional, Fun, Empowered. Education, Community, Inclusion, Diversity, Informed, Empowerment.
The Timeline
4 weeks.
The Development
Breaking the stigma on skin health is no easy game, but Dermhealth.co make it look good. As an established brand, elevating their image to resonate with their Industry Leader status was a no brainer. A go-to for all things, education, community and solutions when it comes to skin health.
Heart Warmers (Client Testimonials)
"Our brand was still in its infancy, but I felt it needed some elevation. I'd been fangirling over Digital Blooms Instagram page, watching Sarah create all this amazing work for other brands before I reached out. Sarah asked me some really insightful questions about my business, what inspired us, what we stand for and what we wanted the brand to look/feel like. She went away and created this amazing moodboard, that I actually want to have framed and put in the office. I feel as though there is finally some clarity around our branding, and messaging. Thank you Sarah".
- Marina Diprose Founder of Dermhealth.co
