Posts tagged beauty
Intherapy

The deets, the lowdown, the 411.

When Nicola came to us, she wanted to breathe new life into her successful brand, putting a spotlight on Red Hill’s most sought-after beauty salon.

A look that is able to visually communicate to clients, audience and community, brand values of inner confidence, outer radiance and optimal vitality.

As you step inside their chic retreat, you’re welcomed by the warm, friendly smiles of the Intherapy team. A place to escape the daily grind, with an emphasis on relaxation being top priority.

 

Brand feels:

Vogue-sk, Professional, High-end, Chic and Timeless

Brand ethos:

Enhancing inner confidence, outer vitality, sustainable, ethical and community

Who Intherapy speak to:

A career-driven mum who stops at nothing short of quality and excellent service, treating herself is more of a ritual rather than an added luxury.

The desired outcome?

To elevate the Intherapy look to truly represent the beautiful brand and reflect the business.


making the magic - how we did it.

What we created:

  • Logo tweak
  • Sub-mark
  • Style Guidelines
  • Appointment card
  • Business card
  • Email signature
  • Gift voucher
  • Social media template set

The development:

Elevating the look and feel of Intherapy’s branding has allowed the business to be truly representative of the tender loving care and high standards in which it operates. Intherapy now feels confident in communicating to the world their luxurious, down to earth and ethical values through their stunning, timeless branding.

More Intherapy this way:

Instagram:

https://www.instagram.com/intherapy

website:

https://intherapy.com.au/

facebook:

https://www.facebook.com/intherapy

 
Secrets To Success By Karla McDiarmid
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The secrets out, Karlas' brand had some bloomin' work. And doesn't it look fab:
  • Logo
  • Sub-Mark
  • Brand Style Guidelines
  • Email Signature
  • Social Media Graphics

Who was the Ideal Client?
(for the project)

Strong, female Entrepreneurs ready to slay and succeed in business! As a virtual business partner, ready to show you how to level up in your business.

Karla is their best kept secret -- you could say.

What was the Desired Outcome Goal?

To create a stand-out, strong, powerful and engaging personal brand. Placing Karla at the forefront of her audience, crowning her an industry leader.

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The Strategy

To create an inspired and empowered personal brand. Highlighting the timelessness and elegance that award winning business owner Karla has created.

The Brand

Classic, Timeless, Elegant. Empowered, Inspired and Confident.

The Timeline

3 weeks.

The Development 

Creating this strong, empowered yet feminine personal brand positioned Karla as the go-to mentor for female Entrepreneurs. Inspiring female business owners to create a life they only dreamt about.

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Beaute Industrie
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This exciting project included some pretty blooming' brand-tactic overhauling:
  • Logo Enhancement
  • Illustrations (supplied by the talented Mariana Lewis Design)
  • Sub-Mark
  • Media Wall Installation
  • Email Signature
  • Event Workbook Design

Who was the Ideal Client?
(for the project)

Beauty Industry Professionals 

  • Beauty Brands
  • Business Owners
  • Therapists

What was the Desired Outcome Goal?

Besides an amazing beaut-i-fied brand? Our client was seeking Brand Elevation:  They wanted to stand out as an industry leader!

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The Strategy

We needed to keep the classic and timelessness their audience associated with their brand and take it to the next level. By doing this, we were able to highlight their high quality and level of professionalism.

The Brand

Professional, polished, inclusive, quality, educated. Connection, conversation, collaboration and communication. 

The Timeline

4 weeks.

The Development 

Industry leaders in the beauty field. Dubbed the "Netflix of the beauty industry".

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Heart Warmers (Client Testimonials)  

"Sarah's work at Digital Bloom is stunning and never fails to impress me. We engaged Sarah for her brand refresh strategy and I was beside myself with the level of detail and her ability to make my brand dream come true. Digital Bloom has since created banners, workbooks, apparel and more for my business Beaute Industrie which we constantly get positive feedback on. Thank you Sarah."

- Tamara Reid Founder and Director of Beaute Industrie and Beaute Business

Video Testimonial 

Pure Envy Beauty Therapy
Details

This stunning Beauty Salon was ready to take their brand to the next level. Offering services made for a Queen we wanted to highlight that in their new branding with:

  • A New Logo
  • Sub Logo
  • Brand Style Guideslines
  • Branded Sticker
  • Branded Social Media Graphics
  • Renewed Gift Voucher
  • Inviting New Client Voucher
  • Appointment Card (not to get lost in handbags)
  • Price List
  • Treatment Menu
  • Referral Card
  • VIP Night Launch Event Graphics *cue the bubbly

Who was the Ideal Client? 
(for the project)

The Salon celebrates all types of Women -- The 9-5'vers, the mums, the part timers and women who is everything to everyone around her. Women who deserve a quiet space and time to look after herself too.

What was the Desired Outcome Goal?

The Hamilton based Beauty Salon had outgrown their old branding, and needed a renewal of their own. They needed to highlight their high quality brand, exclusive yet affordable services and remind their community they were the go-to beauty salon of choice for results, while escaping the day-to-day hustle of - being a women.


Magic

The Strategy

Brand elevation was key, to keep this tranquil and award winning Beauty Salon front of mind with their community and clients. We needed to highlight their brand ethos of high quality and affordability, reminding their audience they are the go-to salon for relaxation.

The Brand

Relaxation, Tranquility and Balance. Quality, Affordable and Integrity.

The Timeline

6 weeks.

The Development 

Highlighting the brand as the high quality-award winning Beauty Salon they are, with the new inviting and engaging branding. Positioning them as the go-to Beauty Salon for women.

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Heart Warmers (Client Testimonials)

"Sarah rebranded our Salon and is amazing. We are so happy with everything she has created and she is the most patient and professional person I know. We love your work."

Natasha Donaldson
Owner - Pure Envy Beauty Salon