Posts tagged brand tweak
Intherapy

The deets, the lowdown, the 411.

When Nicola came to us, she wanted to breathe new life into her successful brand, putting a spotlight on Red Hill’s most sought-after beauty salon.

A look that is able to visually communicate to clients, audience and community, brand values of inner confidence, outer radiance and optimal vitality.

As you step inside their chic retreat, you’re welcomed by the warm, friendly smiles of the Intherapy team. A place to escape the daily grind, with an emphasis on relaxation being top priority.

 

Brand feels:

Vogue-sk, Professional, High-end, Chic and Timeless

Brand ethos:

Enhancing inner confidence, outer vitality, sustainable, ethical and community

Who Intherapy speak to:

A career-driven mum who stops at nothing short of quality and excellent service, treating herself is more of a ritual rather than an added luxury.

The desired outcome?

To elevate the Intherapy look to truly represent the beautiful brand and reflect the business.


making the magic - how we did it.

What we created:

  • Logo tweak
  • Sub-mark
  • Style Guidelines
  • Appointment card
  • Business card
  • Email signature
  • Gift voucher
  • Social media template set

The development:

Elevating the look and feel of Intherapy’s branding has allowed the business to be truly representative of the tender loving care and high standards in which it operates. Intherapy now feels confident in communicating to the world their luxurious, down to earth and ethical values through their stunning, timeless branding.

More Intherapy this way:

Instagram:

https://www.instagram.com/intherapy

website:

https://intherapy.com.au/

facebook:

https://www.facebook.com/intherapy

 
Secrets To Success By Karla McDiarmid
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The secrets out, Karlas' brand had some bloomin' work. And doesn't it look fab:
  • Logo
  • Sub-Mark
  • Brand Style Guidelines
  • Email Signature
  • Social Media Graphics

Who was the Ideal Client?
(for the project)

Strong, female Entrepreneurs ready to slay and succeed in business! As a virtual business partner, ready to show you how to level up in your business.

Karla is their best kept secret -- you could say.

What was the Desired Outcome Goal?

To create a stand-out, strong, powerful and engaging personal brand. Placing Karla at the forefront of her audience, crowning her an industry leader.

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The Strategy

To create an inspired and empowered personal brand. Highlighting the timelessness and elegance that award winning business owner Karla has created.

The Brand

Classic, Timeless, Elegant. Empowered, Inspired and Confident.

The Timeline

3 weeks.

The Development 

Creating this strong, empowered yet feminine personal brand positioned Karla as the go-to mentor for female Entrepreneurs. Inspiring female business owners to create a life they only dreamt about.

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Beaute Industrie
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This exciting project included some pretty blooming' brand-tactic overhauling:
  • Logo Enhancement
  • Illustrations (supplied by the talented Mariana Lewis Design)
  • Sub-Mark
  • Media Wall Installation
  • Email Signature
  • Event Workbook Design

Who was the Ideal Client?
(for the project)

Beauty Industry Professionals 

  • Beauty Brands
  • Business Owners
  • Therapists

What was the Desired Outcome Goal?

Besides an amazing beaut-i-fied brand? Our client was seeking Brand Elevation:  They wanted to stand out as an industry leader!

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The Strategy

We needed to keep the classic and timelessness their audience associated with their brand and take it to the next level. By doing this, we were able to highlight their high quality and level of professionalism.

The Brand

Professional, polished, inclusive, quality, educated. Connection, conversation, collaboration and communication. 

The Timeline

4 weeks.

The Development 

Industry leaders in the beauty field. Dubbed the "Netflix of the beauty industry".

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Heart Warmers (Client Testimonials)  

"Sarah's work at Digital Bloom is stunning and never fails to impress me. We engaged Sarah for her brand refresh strategy and I was beside myself with the level of detail and her ability to make my brand dream come true. Digital Bloom has since created banners, workbooks, apparel and more for my business Beaute Industrie which we constantly get positive feedback on. Thank you Sarah."

- Tamara Reid Founder and Director of Beaute Industrie and Beaute Business

Video Testimonial 

Dermhealthco
Details

This amazing established brand wanted to elevate its current position to create bigger waves, reaching a bigger audience and ultimately educating the world on breaking the stigma of skin conditions. We we able to help with:

  • Logo elevation
  • Sub-Mark
  • Punny Postcards (Illustrations supplied by in-house Dermhealthco artist)
  • Brand Style Guidelines

Who was the Ideal Client? 
(for the project)

  • Industry Professionals specialising in Dermal Health
  • Individuals with;
- Skin Conditions

- Skin Trauma

- Skin Disease or Injury

  • Carers for these individuals 
  • Practitioners who treat these individuals

What was the Desired Outcome Goal?

Brand elevation was key. Dermhealth.co is an industry leader, established as an educational platform for professionals, carers and patients of the Dermal realm. With a brand renewal this incredible business was able to take their reach further and their purpose to break skin stigma wider.

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The Strategy

As Australias first online platform dedicated to skin health, positioning this incredible brand as the go-to educational-evidence based platform required, a mini-makeover. Taking this established brand from wow, too Industry Leader WOW.  #skinpowerment

The Brand

Trendy, Feminine, Professional, Fun, Empowered. Education, Community, Inclusion, Diversity, Informed, Empowerment. 

The Timeline

4 weeks.

The Development 

Breaking the stigma on skin health is no easy game, but Dermhealth.co make it look good. As an established brand, elevating their image to resonate with their Industry Leader status was a no brainer. A go-to for all things, education, community and solutions when it comes to skin health.

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Heart Warmers (Client Testimonials)  

"Our brand was still in its infancy, but I felt it needed some elevation. I'd been fangirling over Digital Blooms Instagram page, watching Sarah create all this amazing work for other brands before I reached out. Sarah asked me some really insightful questions about my business, what inspired us, what we stand for and what we wanted the brand to look/feel like. She went away and created this amazing moodboard, that I actually want to have framed and put in the office. I feel as though there is finally some clarity around our branding, and messaging. Thank you Sarah".

- Marina Diprose Founder of Dermhealth.co

Video Testimonial