Posts tagged branding
Intherapy

The deets, the lowdown, the 411.

When Nicola came to us, she wanted to breathe new life into her successful brand, putting a spotlight on Red Hill’s most sought-after beauty salon.

A look that is able to visually communicate to clients, audience and community, brand values of inner confidence, outer radiance and optimal vitality.

As you step inside their chic retreat, you’re welcomed by the warm, friendly smiles of the Intherapy team. A place to escape the daily grind, with an emphasis on relaxation being top priority.

 

Brand feels:

Vogue-sk, Professional, High-end, Chic and Timeless

Brand ethos:

Enhancing inner confidence, outer vitality, sustainable, ethical and community

Who Intherapy speak to:

A career-driven mum who stops at nothing short of quality and excellent service, treating herself is more of a ritual rather than an added luxury.

The desired outcome?

To elevate the Intherapy look to truly represent the beautiful brand and reflect the business.


making the magic - how we did it.

What we created:

  • Logo tweak
  • Sub-mark
  • Style Guidelines
  • Appointment card
  • Business card
  • Email signature
  • Gift voucher
  • Social media template set

The development:

Elevating the look and feel of Intherapy’s branding has allowed the business to be truly representative of the tender loving care and high standards in which it operates. Intherapy now feels confident in communicating to the world their luxurious, down to earth and ethical values through their stunning, timeless branding.

More Intherapy this way:

Instagram:

https://www.instagram.com/intherapy

website:

https://intherapy.com.au/

facebook:

https://www.facebook.com/intherapy

 
Secrets To Success By Karla McDiarmid
1.png
The secrets out, Karlas' brand had some bloomin' work. And doesn't it look fab:
  • Logo
  • Sub-Mark
  • Brand Style Guidelines
  • Email Signature
  • Social Media Graphics

Who was the Ideal Client?
(for the project)

Strong, female Entrepreneurs ready to slay and succeed in business! As a virtual business partner, ready to show you how to level up in your business.

Karla is their best kept secret -- you could say.

What was the Desired Outcome Goal?

To create a stand-out, strong, powerful and engaging personal brand. Placing Karla at the forefront of her audience, crowning her an industry leader.

2.png

The Strategy

To create an inspired and empowered personal brand. Highlighting the timelessness and elegance that award winning business owner Karla has created.

The Brand

Classic, Timeless, Elegant. Empowered, Inspired and Confident.

The Timeline

3 weeks.

The Development 

Creating this strong, empowered yet feminine personal brand positioned Karla as the go-to mentor for female Entrepreneurs. Inspiring female business owners to create a life they only dreamt about.

3.png
Beaute Industrie
1.png
This exciting project included some pretty blooming' brand-tactic overhauling:
  • Logo Enhancement
  • Illustrations (supplied by the talented Mariana Lewis Design)
  • Sub-Mark
  • Media Wall Installation
  • Email Signature
  • Event Workbook Design

Who was the Ideal Client?
(for the project)

Beauty Industry Professionals 

  • Beauty Brands
  • Business Owners
  • Therapists

What was the Desired Outcome Goal?

Besides an amazing beaut-i-fied brand? Our client was seeking Brand Elevation:  They wanted to stand out as an industry leader!

2.png

The Strategy

We needed to keep the classic and timelessness their audience associated with their brand and take it to the next level. By doing this, we were able to highlight their high quality and level of professionalism.

The Brand

Professional, polished, inclusive, quality, educated. Connection, conversation, collaboration and communication. 

The Timeline

4 weeks.

The Development 

Industry leaders in the beauty field. Dubbed the "Netflix of the beauty industry".

3.png

Heart Warmers (Client Testimonials)  

"Sarah's work at Digital Bloom is stunning and never fails to impress me. We engaged Sarah for her brand refresh strategy and I was beside myself with the level of detail and her ability to make my brand dream come true. Digital Bloom has since created banners, workbooks, apparel and more for my business Beaute Industrie which we constantly get positive feedback on. Thank you Sarah."

- Tamara Reid Founder and Director of Beaute Industrie and Beaute Business

Video Testimonial 

Dermhealthco
Details

This amazing established brand wanted to elevate its current position to create bigger waves, reaching a bigger audience and ultimately educating the world on breaking the stigma of skin conditions. We we able to help with:

  • Logo elevation
  • Sub-Mark
  • Punny Postcards (Illustrations supplied by in-house Dermhealthco artist)
  • Brand Style Guidelines

Who was the Ideal Client? 
(for the project)

  • Industry Professionals specialising in Dermal Health
  • Individuals with;
- Skin Conditions

- Skin Trauma

- Skin Disease or Injury

  • Carers for these individuals 
  • Practitioners who treat these individuals

What was the Desired Outcome Goal?

Brand elevation was key. Dermhealth.co is an industry leader, established as an educational platform for professionals, carers and patients of the Dermal realm. With a brand renewal this incredible business was able to take their reach further and their purpose to break skin stigma wider.

2.png

The Strategy

As Australias first online platform dedicated to skin health, positioning this incredible brand as the go-to educational-evidence based platform required, a mini-makeover. Taking this established brand from wow, too Industry Leader WOW.  #skinpowerment

The Brand

Trendy, Feminine, Professional, Fun, Empowered. Education, Community, Inclusion, Diversity, Informed, Empowerment. 

The Timeline

4 weeks.

The Development 

Breaking the stigma on skin health is no easy game, but Dermhealth.co make it look good. As an established brand, elevating their image to resonate with their Industry Leader status was a no brainer. A go-to for all things, education, community and solutions when it comes to skin health.

magic

Heart Warmers (Client Testimonials)  

"Our brand was still in its infancy, but I felt it needed some elevation. I'd been fangirling over Digital Blooms Instagram page, watching Sarah create all this amazing work for other brands before I reached out. Sarah asked me some really insightful questions about my business, what inspired us, what we stand for and what we wanted the brand to look/feel like. She went away and created this amazing moodboard, that I actually want to have framed and put in the office. I feel as though there is finally some clarity around our branding, and messaging. Thank you Sarah".

- Marina Diprose Founder of Dermhealth.co

Video Testimonial 

Pure Envy Beauty Therapy
Details

This stunning Beauty Salon was ready to take their brand to the next level. Offering services made for a Queen we wanted to highlight that in their new branding with:

  • A New Logo
  • Sub Logo
  • Brand Style Guideslines
  • Branded Sticker
  • Branded Social Media Graphics
  • Renewed Gift Voucher
  • Inviting New Client Voucher
  • Appointment Card (not to get lost in handbags)
  • Price List
  • Treatment Menu
  • Referral Card
  • VIP Night Launch Event Graphics *cue the bubbly

Who was the Ideal Client? 
(for the project)

The Salon celebrates all types of Women -- The 9-5'vers, the mums, the part timers and women who is everything to everyone around her. Women who deserve a quiet space and time to look after herself too.

What was the Desired Outcome Goal?

The Hamilton based Beauty Salon had outgrown their old branding, and needed a renewal of their own. They needed to highlight their high quality brand, exclusive yet affordable services and remind their community they were the go-to beauty salon of choice for results, while escaping the day-to-day hustle of - being a women.


Magic

The Strategy

Brand elevation was key, to keep this tranquil and award winning Beauty Salon front of mind with their community and clients. We needed to highlight their brand ethos of high quality and affordability, reminding their audience they are the go-to salon for relaxation.

The Brand

Relaxation, Tranquility and Balance. Quality, Affordable and Integrity.

The Timeline

6 weeks.

The Development 

Highlighting the brand as the high quality-award winning Beauty Salon they are, with the new inviting and engaging branding. Positioning them as the go-to Beauty Salon for women.

3.png

Heart Warmers (Client Testimonials)

"Sarah rebranded our Salon and is amazing. We are so happy with everything she has created and she is the most patient and professional person I know. We love your work."

Natasha Donaldson
Owner - Pure Envy Beauty Salon

Kiyomee Blends
1.png
Beauty & Health starts within was the passion that Founder and Director Kathy wanted to show the world when she created Kiyomee Blends. This amazing start-up grown business is paving the way for Men and Women to create daily routines that inspire vitality. We were only to eager to create this dream with.
  • Logo
  • Sub-Logo
  • Sticker
  • Brand Style Guideline

Who was the Ideal Client? 
(for the project)

Kiyommee Blends focuses on inspiring Men and Women to create healthy, and consistent routines that incorporate nourishment and vitality from within. Allowing them to flourish, thrive and have them feeling happier and healthier, inside out.

What was the Desired Outcome Goal?

Brand awareness. With 20 years experience in the beauty industry Kathy, wanted to enrich her clients with inner wellness. Supporting a range of health products that encourage a life of greater immunity and support.


Magic


The Strategy

We needed to encompass the natural and holistic beauty in this brand. Keeping branding simple and elegant to enhance these carefully curated products.

The Brand

Nurture, Holistic, Rejuvenated. Vitality, Health, Strength.

The Timeline

3 weeks.

The Development 

To create a professional brand for this startup business.

results

Heart Warmers (Client Testimonials)  

"I don't even know where to start. Digital Bloom - you are incredible. Your ability to create a brand out of thin air is amazing. You listened to our needs and have made our wildest dreams come to life. There are no words to describe our gratitude toward Sarah and her team. Their willingness and ability to turn our startup side hustle into a full-blown business is - mind blowing."

Kathy Kiedrzynski
Founder and Director Kiyomee Blends